Building bridges,
across barriers
Strategy, Marketing & Partnerships
Navigating complexity with ingenuity
With over 15 years' experience leading marketing, ecosystem projects, partner programmes and strategic transformation in the corporate world,I bring experience turning ambitious projects and ideas into well-thought-out strategies.
My work sits at the intersection of strategy, systems and scalable processes. I create the clarity and structure that allows organisations to execute with confidence. I don't believe in creating unnecessary complexity or lengthy reports that sit on a shelf, my focus is on understanding the brief, identifying the barriers and building frameworks that deliver.
My approach
Every organisation is different, but the principles behind sustainable growth remain the same. It starts with understanding where you are, defining where you want to go and designing a realistic route to get there.
Together we'll
✓ Understand your current position
✓ Identify opportunities and barriers
✓ Create clear priorities
✓ Design systems that support long-term success
✓ Develop practical plans
How I work
Good consultancy should be collaborative, transparent and outcome-focused. Every project is scoped with:
✓ Objectives
✓ Deliverables
✓ Timescales
✓ Clear boundaries
I intentionally take on a limited number of projects at any one time, allowing me to provide thoughtful, high-quality support and become genuinely invested in each one.
Strategy & Marketing
I help organisations develop practical strategies that connect commercial goals, audience needs, brand positioning and engagement activity into one clear direction. Whether you are launching something new, repositioning your organisation, improving partner or customer engagement, or bringing structure to existing activity, my support is focused, measurable and built to evolve.
Effective marketing is not about doing more. It is about knowing what matters, where to focus and how every activity supports the wider business objective.
My approach combines strategic planning, audience insight, messaging clarity and concise delivery frameworks, helping organisations achieve purposeful and connected projects.
Areas of support include
✓ Marketing strategy, process and activity review
✓ Project planning and pilot development
✓ Business, stakeholder and audience analysis
✓ Objective mapping and strategic prioritisation
✓ Brand positioning and value proposition development
✓ Growth, engagement and delivery roadmaps
✓ Commercial alignment across marketing, sales and partnerships
✓ KPI, reporting and measurement frameworks
✓ Strategy workshops and facilitation
Partnerships & Programmes
Strong partnerships don't happen by chance, they're built on shared purpose, clear value and well-designed relationships.
I help organisations identify opportunities, develop collaborative programmes and design sustainable ecosystems that fosters longevity.
From stakeholder mapping and referral pathways to partnership models and engagement strategies, I help turn ideas into meaningful, lasting collaborations.
Areas of support include
✓ Partner or membership programme structures
✓ Tier frameworks and participation models
✓ Partner enablement, incentive an engagement frameworks
✓ Onboarding and lifecycle journeys
✓ Programme governance and operating models
✓ Stakeholder and ecosystem mapping
✓ Community and network building
✓ Implementation roadmaps
✓ Strategy workshops and facilitation
Communication & Content
Clear communication comes from understanding your audience, shaping the right message and creating systems that keep people informed, engaged and connected.
I help organisations develop clear, accessible communications that strengthen relationships, improve engagement and empowers brand reputation. I design strategies that are purposeful, consistent and built around the audience perception.
Areas of support include
✓ Multi-channel communications strategy
✓ Messaging and narrative development
✓ Content and communications architecture
✓ Internal communications and cross-team alignment
✓ Campaign and change communications
✓ Value proposition and service explanation
✓ Content ecosystems built around audience journeys
Platform & Ecosystems
Digital platforms work best when they are easy to navigate, purposeful and built around the people using them.
I help organisations design the ecosystem and digital environments that bring content, journeys and engagement together, clearly. From partner portals to knowledge hubs and service navigation tools, I explore the right framework to improve access, reduce friction and support adoption and agility.
Areas of support include
✓ Mapping platform ecosystems across websites, portals and digital tools
✓ Information architecture and user journeys
✓ Segmentation and access models
✓ Governance and roadmap priorities
✓ Service navigation frameworks
✓ Pilots and staged evolution projects
✓ Adoption, reporting and optimisation frameworks
15+ years experience across
B2B & B2C marketing
Partner Programme models
built, from the ground up
Foundations & strategies
designed to enable longevity
Testimonials: Strategy, Marketing & Partnerships
Here's what some of the organisations I've supported have to say.
Ollie Moseley
Sales Director
Pastel Group
"Rachel quickly understood our brand, our customers and our ambitions. The sales initiative she developed created a strong, sustainable pipeline within our existing customer base, supported by practical workflows and long-term strategies that continue to add value.
She combines strategic insight with a genuine understanding of people and business, and I wouldn't hesitate to recommend her."
Holly Cameron
Founder
Holly.
"Having worked with Rachel and experienced the quality of her support first hand, I was delighted to involve her in my new business as we began exploring new projects and ideas.
She connected with my goals, provided valuable opportunities for collaboration, and offered clear direction and practical next steps that have already made a positive impact.
Rachel is trustworthy, professional, and genuinely committed to helping her clients succeed. I highly recommend.''
Jon Carr
Head of Communications
Simoda
''Rachel's strategies deliver a wide range of marketing campaigns, sales enablement activity and lead generation initiatives. She consistently demonstrated a flexible and collaborative approach, while remaining focused on achieving outcomes.
Rachel has excellent organisational skills. I've attended small and large-scale events delivered professionally and with great attention to detail.
She combines strong commercial acumen with creativity, tenacity and a genuine understanding of relationships.''
Get in touch
Telephone: +447791400891
E-mail: hello@divergenuity.co.uk